Watch the "Article Marketing Video" - click here

A couple things I forgot to mention in the video:

1. You can always go in to edit your article, and I recommended you edit your anchor text link phrases - if not the entire article - on occassion. This will keep your article fresher and benefit everybody.

The search engines reward 'unique content' and they tend to ignore 'duplicate content'. Sometimes called a "penalty" (it's not*) is simply the search engines way of not having the exact same content showing up when people search for something.

* Usually the site that has the highest page rank associated with the article gets the search engine listing.

2. PLR articles are purchased by many people. Although purchased, most don't use it, but you still want to do some editing of your articles to make them unique to you. I advise considering them a head start to creating content. You CAN use them as-is on your own site but many of the PLR sellers have restrictions regarding submitting articles to article directories as-is for the reason I'm pointing out now.

How unique should the article be? I recommend 25% or more.