Affiliate Marketing Basics. . . so, you're going to sell one thing and sell it well. What else do you need to know? 2. Get Good Profit MarginsRule Four: Know Who Values You as an Affiliate - and Who Doesn't Commission rates can be a deceiving way to judge this. Sometimes, the more a business is willing to pay in commissions, the more you know that customer is worth to them. A 50% commission on a $50 product is a pretty cheap way to gain paying customers that have a 30% or better chance of buying a more expensive product, over and over again in the future. Most of these programs sell programs up to $2000 but they don't give their affiliates credit for those sales - they only pay commissions ($8.50) for that first $27 ebook. This is something you should know. Other companies make it more obvious, yet affiliates still line up to waste their time with 5% commissions, or less, on recognizable name-brand merchandise. Or they promote products through a program like Amazon that pays .75 here and .43 there. You want to promote products that give you a fair commission - with Holothink that's a 65% commission, or up to about $35 if the customer buys the product plus the additional offer we make after purchase. Rule Five: Promote Products that are Proven to Convert Well I love Robert Kiyosaki's story about talking with the reporter, a well schooled english grad, who stated her disdain for his "poorly written" book, recognized as a "best-seller". His reply was, "Would you rather be a best-writing author - or a best-selling author?" His point was, he knew how to sell his book and he was rewarded with wealth and the opportunity to make a good living writing. His "best-writing" interviewer, he claims, stormed out. What I really love about Robert's story is that his affiliate program is actually the "worst-selling" that I've ever promoted. But, he does have a beautiful web site! Ironic, isn't it?! :-) Holothink converts nearly SEVEN times better than the Rich Dad products. (NOTE: As an affiliate I have sold other products similar to Holothink. Using the same promotional methods, Holothink converts the best at about 3.47%. Centerpointe also converts well, though your commission potential is lower and their policies towards affiliates are restrictive - and to date they owe me several thousand dollars in commissoins I've never been paid. The other products I've promoted include Binaural-Beats.com (converts at about 1.5% - but you'll only make about $6 on a sale) and Optimindzation, which converts surprisingly HORRIFICALLY bad. I have no problem sharing this with you because you'll discover on your own that Holothink was created by an affiliate to take care of affiliates. When you combine a product that pays a nice commission along with good conversion rates, you have a winner. This enables you to put some money into advertising. |
