Pay Per Click AdvertisingI went from earning hundred dollar checks to earning thousand dollar checks when I started using pay per click advertising. It was a scary risk at the time. But, it's the best business decision I ever made and it continues to produce well for me. Instead of spending a lot of time tweaking your site to get traffic from the search engines, you can pay for it. It's a beautiful system. You can actually advertise only to people who are looking for what you're selling - and you only pay for their traffic if they actually click on your link. Now, I also know a lot of people who jumped into PPC advertising, head first, and landed, head first, on hard ground. I don't want to paint a picture that all you need to do is put up some ads and you'll make money. It requires careful research and a landing page on your website that effectively takes people to the next steps. Here are some PPC resources, free and not free, that I recommend. This is an area I know a lot about and I recommend taking the time to learn about it. Free PPC ResourcesA List of Keywords for Promoting Holothink An Introduction to PPC Advertising This is the outline from a presentation I did for a local business group. It gives some overview, in two short pages, to PPC advertising. This is an informal collection of answers to questions people have asked - and I've answered - on various forums about pay per click advertising. Create a Google Adwords Account The
Definitive Guide to Google Adwords |
