Pre-selling

As an affiliate marketer, this is the essence of your job: pre-selling.

What does that mean?

I like to use the example of telling a friend about a good movie that you've seen. You simply share your experience - what you liked and what you didn't, along with a recommendation that it's a good movie to see.

You aren't trying to "sell" anything. If your friend trusts you and you have a good rapport, then they will tend to believe in your opinion.

Maybe every visitor to your site isn't a close friend - but by using a casual, conversational writing style you can quickly gain a degree of rapport. This is especially true if the person doesn't feel that you're trying to sell; Just tell your experience.

"The More You Tell, the More You Sell"

Some wrong approaches:

  • Copying the sales letter from our site and posting it on yours. There's nothing worse than making somebody read the same thing twice. It doesn't work.
  • Injecting hype and attempting to "sell it".

Some good approaches:

  • Share your unique experience.
  • Share the unique experience of someone else.
  • Offer bonuses

Frankly, I believe so strongly that you offer your unique voice to the selling process that I'm reluctant to write ads, articles, endorsements - even create banners - for you. I don't use those things myself - not the ones provided out of the box by other affiliate programs I promote.

Which sounds better to you . . .

"This is the most amazing personal development program in the world. Just release for 30 minutes per day and you can have anything you want - even sitting on your butt!"

or

"This past February my family had one of the toughest experiences anyone can endure: we lost almost everything to a house fire. Although most people expected we'd feel devestated by the experience, we just kept using the Release Technique to find peace and calm. As a result, six months later - starting with almost nothing - our lives are better in almost every way. The Release Technique helped us get through the tough times and now we are thriving - financially, in our relationships, physically and emotionally."